AD BATTLE #1 Burger King vs McDonald’s: There is more than taste…
With the concept of ad battle, we compare the branding effectiveness of two promotional videos that address similar products or services. Thanks to our advanced facial coding technology, proprietary pupil detection algorithm and the valuable feedback provided by viewers, we aim at unmasking the secrets behind every successful ad. The format of an ad battle consists of three rounds, examining the emotional impact, the attentional power and the degree of remembrance achieved by