AD BATTLE #5 Jean-Paul Gaultier “Le Mâle” vs Guerlain “L’homme idéal”: Absurd, but impressive?
If there is one type of advertisement that sells mood and emotions rather than the product itself, it’s definitely perfume ads. Cinematic language, dramatic story, hidden passion – successful perfume ads promote much more than drops of scented liquid, they tap into our psychology and link their fragrance with our secret desire… This week, we are presenting two best-selling perfumes for men from Jean-Paul Gaultier and Guerlain. Gaultier’s ad is stacked with all sorts of tempti