How do we measure emotions? An excursion into the lab!
In the previous article, we listed five superpowers of human emotion that can be of great help to brands and marketers. At Feelin, we help you master these superpowers by directly accessing the emotional response of your target group. Today we’ll have a look behind the scenes and show you how we get our job done! To start with, remember what’s going on when you are watching a horror movie at home? When there is something spooky, even though your reason tells you it’s fake, yo