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In the previous article, we listed five superpowers of human emotion that can be of great help to brands and marketers. At Feelin, we help you master these superpowers by directly accessing the emotional response of your target group. Today we’ll have a look behind the scenes and show you how we get our job done! To start with, remember what’s going on when you are watching a horror movie at home? When there is something spooky, even though your reason tells you it’s fake, yo

We are pleased to announce the launch of a series of blog articles talking about the role of emotions in marketing. In this series, we will place major findings of neuroscience research in the context of business world. We will show how emotions operate in consumer behavior and how marketers can make good use of emotions. This means you will not only discover tons of scientific facts (simply explained and mind-blowing), but also explore practical tips from FEELIN that are eas

Imagine this scenario. You wanted to buy a new juice maker, after reading a lot of reviews and product comparisons, you decided it’s not really necessary, your old blender works fine. Now it’s Friday 18:07. You had a particularly long and rough week, feeling exhausted. Then you see the pop-up ad of this beautiful shiny magimix Juice Expert: Image Source In desperate search of an emotional cheer-up, you click “add to cart”. Now you feel satisfied, but what you don’t know is th

Today, as consumers are constantly bombarded with video advertisement, it is crucial for brands, marketers and media agencies to cut through the noise and achieve a meaningful engagement with consumers. So if you are aiming at an optimal brand exposure, reducing consumers’ commercial avoidance is one of the most crucial objectives you should keep in mind. In this article, based on a scientific study conducted by Harvard Business School professor and brand consultant Thales Te