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nicolas53011

4 min

AD BATTLE #7 Bet777 vs Napoleon: This time, it’s not just about rolling the dice…

For this week’s ad battle, FEELIN is presenting two contestants who are both good at adding thrills in life: Bet777 and Napoleon. But...

nicolas53011

5 min

AD BATTLE #6 Delhaize vs Colruyt: Two experts in Nutri-Score, but what about their impact score?

If the sanitary crisis has taught us anything, it is that we should never take good health for granted. Health is the most precious thing...

nicolas53011

4 min

AD BATTLE #5 Jean-Paul Gaultier “Le Mâle” vs Guerlain “L’homme idéal”: Absurd, but impressive?

If there is one type of advertisement that sells mood and emotions rather than the product itself, it’s definitely perfume ads. Cinematic...

nicolas53011

1 min

Blog Series: Human Emotions in Marketing

We are pleased to announce the launch of a series of blog articles talking about the role of emotions in marketing. In this series, we...

nicolas53011

4 min

What are emotions and why do they matter for marketers?

Imagine this scenario. You wanted to buy a new juice maker, after reading a lot of reviews and product comparisons, you decided it’s not...

nicolas53011

3 min

AD BATTLE #4 Proximus Flex vs Voo Zuny, who gives you the right “vibes”?

This week FEELIN is presenting you two ads featuring telco services Proximus and Voo. Both ads aim at promoting their new service...