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nicolas53011

3 min

Key factors that brands must consider to keep audience engaged

Today, as consumers are constantly bombarded with video advertisement, it is crucial for brands, marketers and media agencies to cut...

nicolas53011

4 min

AD BATTLE #3: Renault Clio vs Fiat 500: Whose ad “electrified” the audience?

In their recent ad campaigns, both Renault and Fiat have decided to promote the electric/hybrid-powered generation of their iconic models...

nicolas53011

6 min

AD BATTLE #2 When Taylor and Drake are falling for each other, whom do you fall for?

It’s not every day that you see a pop star like Taylor Swift falling from her treadmill after rapping and (awkwardly) dancing to Drake...

nicolas53011

4 min

AD BATTLE #1 Burger King vs McDonald’s: There is more than taste…

With the concept of ad battle, we compare the branding effectiveness of two promotional videos that address similar products or services....