Context
Duvel is a well-known beer brand that was looking to optimize their media budget while increasing the impact of their TV ads. With the help of Feelin's online neuromarketing solution, they were able to measure how people reacted to their ads and create a more eective media campaign.
Problem
One of the challenges for Duvel was the high cost of airing their 30-second TV ad. To address this challenge, they needed to create a shorter, more impactful version of the ad without sacricing its eectiveness.
Results
By using Feelin's AI-powered algorithm, Duvel was able to track how deeply people engaged with their ad content and identify which parts of the ad were most eective in terms of emotional power and attention. With these insights, Duvel was able to identify the most impactful sequences of the ad that generated the strongest emotional response and held people's attention the longest.
Using this information, Duvel created a new version of the ad that retained the most impactful sequences while shortening the length of the ad. They then retested the new version of the ad to verify that it achieved maximum impact.
Using this information, Duvel created a new version of the ad that retained the most impactful sequences while shortening the length of the ad. They then retested the new version of the ad to verify that it achieved maximum impact.
Conclusion
Thanks to the insights provided by Feelin, Duvel was able to create a more ecient and cost-eective media campaign. By optimizing the most eective elements of their ad, they were able to create a shorter, more impactful version that saved them up to 20% of their media campaign budget. With Feelin, Duvel was able to create more eective and ecient ads, giving them a competitive edge in the market.
